Apple's new iPhone SE comes in an array of colours.
Apple's new iPhone SE comes in an array of colours.

Apple iPhone SE to start at $679 in Australia

APPLE has unveiled its most powerful four inch phone with a 12 megapixel camera which can also shoot 4k video.

The iPhone SE is designed to take on less expensive phones in the market - and aimed squarely at those reluctant to fork out $1000 plus for a big screen smart phone.

The special edition phone will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models for a recommended retail price starting at A$679.

Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, 24 March, with availability beginning Thursday, 31 March.

The iPhone SE features the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus.

Features include support for iTouch and Apple Pay.

"iPhone SE is an exciting new idea - we started with a beloved, iconic design and reinvented it from the inside out.
"The result is the most beautiful and powerful phone with a 4-inch display in the world," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

"iPhone SE is packed with a stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE."

Features including being able to say "Hey Siri" without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance.

iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and 4G LTE up to 50 per cent faster than iPhone 5s.

iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE for high-quality wideband calls.

A new Night Shift™ feature that uses your iPhone SE's clock and geolocation to automatically adjust the colours in the display to the warmer end of the spectrum after dark and may even help you get a better night's sleep.

The phone is crafted from bead-blasted aluminium for a satin-like finish, refined matte-chamfered edges, a new colour-matched stainless steel inset Apple logo.

Apple's iPhone SE camera

iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s.

With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound.

Additional camera advancements include:

- The ability to shoot HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac®, PC or iPad®, and with the latest version of iMovie® on iPhone, can even edit two simultaneous streams of 4K on iPhone SE.

- Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting technology, for wonderfully bright selfies in low light with the FaceTime HD camera.

- Features introduced with iPhone 6s, including up to 63-megapixel panorama photos, video capture up to 60fps for 1080p video and 240fps for slo-mo, time-lapse with video stabilisation and cinematic video stabilisation.

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