Save 30 cents a litre on petrol
By ZOE SINCLAIRzoe@gladstoneobserver.com.au
PETROL PRICES are causing wallets across Australia pain, but from June 20 Gladstone shoppers could receive 30 cents a litre off their petrol.
Servo Savers is a fuel reward scheme similar to that of the major supermarkets.
Servo Savers will provide a maximum of 15 cents off your fuel but sometimes as much as 30 cents.
Clinton Park Bakery and Coffee House owner Bill McMurtrie said he hoped it would help business.
'We worked out what a customer pays and then increased it a little and that's how we worked out our reward level of $10,' Mr McMurtrie said.
'I think it's good with the way the petrol price is going and it's reward for shoppers.
'It'll probably upset the rest of the servos and might entice a few away from the supermarkets.'
Choice petroleum in Tank Street and Philip Street are the only participating petrol stations that will provide the discounts.
Choice manager Grant Doran said he had already been involved in the initiative in Rockhampton.
'It's working well. They're doing a double discounts now so that's 30 cents off,' Mr Doran said.
'People seem to like it. I think it'll go well in Gladstone.
Servo Savers managing director Glen Ion hadn't planned to compete with Woolworths' reward scheme although both ideas came on to the market in early 2000.
The Servo Savers scheme didn't take off until mid-2004 when they came up with 'the foolproof method' of putting the reward on the docket.
From November 2004 towns around Australia got on board including Rockhampton, Brisbane, Adelaide and the Sunshine Coast.
Now it's Gladstone's turn and Mr Ion said Servo Savers was bound to be successful here too.
'Fifty two per cent of consumers use discounted petrol dockets,' Mr Ion said.
'This, when docket redemption is normally low in Australia. 'It's also opened up another mar-ket of consumers who shop at locally owned independent shops.
'The response has been fantastic. The smaller a place the more personal it is and businesses in Gladstone recognise that their shoppers would love to have a reward for shopping there.'