Ad campaign a ?bloody bewdy

T'S been confirmed: the word bloody is as Aussie as chucking a prawn on the barbie, mate.

Gladstone residents and tourists seem to agree that the line "Where the bloody hell are you'' is down right Australian.

Tourism Australia's latest advertisement, that will market Australia to potential tourists all over the world, has sparked controversy.

The ad features images of beautiful locations around Australia; a pub where a beer is cold and waiting to be drunk, a sea plane waiting to take off to an island and finishes on the white sands of a beach with a woman asking "So where the bloody hell are you?''

While many people The Observer spoke to yesterday liked the ad and agreed it was part of the Australian vernacular, others were concerned about the swearing.

Jenny Haigh, originally from England, now works at Heron Island and asked whether the swearing was necessary.

"I don't think they should be swearing on it,'' Ms Haigh said.

"It's a bit tacky.

"It looked nicely done but it sounded a bit funny.

"I think you can get the point across without swearing.'' However, Heather Budsworth, a British tourist to the area and fresh from a trip to Heron Island said she wasn't concerned by the jingle.

"Yes, it's all right,'' Ms Budsworth said. "It doesn't bother me.''

But she could see others possibly being offended by the swearing.

Gladstone resident Rosslyn James couldn't get enough of the ad. "It's great,'' Ms James said. "That's how we speak.



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