Kailei Ginman, 31, has launched Australia's first all female and LGBTQI+ inclusive booking agency, Alpha, run by female agents.
Kailei Ginman, 31, has launched Australia's first all female and LGBTQI+ inclusive booking agency, Alpha, run by female agents.

Gender inequality forces employment agency to act

A FORMER music agent, fed up by the gender inequality in the music industry, has launched Australia's first all-female booking agency, run exclusively by women.

Melbourne's Kailei Ginman, 31, who has worked across the music industry over the past decade, launched Alpha Booking Agency last week in order to better represent women and those in the LGBTIQ community, who she believes aren't given the same opportunities as men.

"It's incredibly timely for an agency empowering females," Ginman said.

"I'm representing the people who have been misrepresented for years and years because of sexism. I think that's a great thing."

Kailei Ginman, 31, has launched Australia's first all female and LGBTQI+ inclusive booking agency, Alpha, run by female agents.
Kailei Ginman, 31, has launched Australia's first all female and LGBTQI+ inclusive booking agency, Alpha, run by female agents.

Ginman has worked as an agent at a leading music agency, a music publicist and an ecommerce manager to some of Australia's biggest acts before she quit her agency job this year.

"There were a lot of things that led to me saying there needs to be a change in the industry," she said.

"I saw the way my male peers, venue managers, promoters, other male talent treated my female talent and the way that they were spoken about. There was no gender parity there, even down to fees for a male and female artist on the same line-up."

"I had an instance where a male artist complained because a female artist was being paid the same as them."

She launched Alpha after attending Brisbane music festival Bigsound, where she hopes to have an Alpha showcase next year.

She is already representing eight female acts including Brisbane nightclub DJ Rosie Kate, Sydney DJs Stara, Stacie Fields, Feline and Ayebatonye, Melbourne vocalist Mimi and DJ Sara T from Western Australia.

Ginman said female DJs were "harassed and degraded" at nightclubs and were under more pressure to look a certain way.

"Sexuality plays a huge part," she said.



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