Business

All aboard the social media revolution

WORTH LEARNING: It takes more than a couple of hours to learn how to make social media work for your business.
WORTH LEARNING: It takes more than a couple of hours to learn how to make social media work for your business. Contributed

LATELY we have been getting a few inquiries from people who have been realising that social media is here to stay, and how far behind the eight ball they really are.

They are then requesting a consult with us, in the hope that inside a couple of hours we can give them a crash course in all the social networks so that they will be on top of it and ready to go.

I'm sorry to shatter any illusions here, but I need to let you know that a two-hour sit-down is not going to make you a master in these extensive and constantly growing social networks. What you can achieve inside a couple of hours however, with the help of an experienced social media specialist, is the start of a social media strategy. Here are five key steps our specialist will lead you through.

Once you are clear on these steps we can create the social networks that are likely to assist you most.

Step 1 - Business objectives

First thing's first - you need to consider what you are trying to achieve with your social media. To help you narrow it down, for most businesses it is one of the following:

  • A: Information - You are trying to create and provide content to others to position yourself as an obvious expert and share the specialist knowledge you may have;
  • B: Leads - You are trying to get people into your sales funnel so you can sell to them. This is likely to be direction back to your website or blog, but it could be a web form which has been integrated direct on your Facebook page too. You may look to entice them with an eBook, free item or other incentive i.e. you'll ask them to give you their details and you'll reward them with something for doing so;
  • C: Sales - You are gunning for cold hard cash (and fair enough too).

Step 2 - Target market

Once you have defined your business objectives in relation to social media, you need to define who your target market is.

Narrowing it down to your ideal client is a pretty important piece of the marketing puzzle.

Consider the ideal target market's age, gender, geographic location, educational level, marital status, interests i.e. what they like to do in their leisure time and what are their day to day problems.

Step 3 - Look and feel

If you know what you're trying to do and who you're trying to connect with, you should be starting to have an idea of the look and feel or branding that will connect with them.

Will you use the existing branding for your company and keep a consistent flow, or is the project at hand for a sub brand or specific campaign and therefore does it need its own treatment? Do you have .ai and .eps versions of your logo or can you get them? Or will you need a professional graphic designer who understands social media to develop social media graphics in line with recommended dimensions and in line with the rules of the social media network in question (yes, there are rules and not abiding them can see your account shut down.)

Step 4 - Who will get it started, and who will manage it?

An important part of considering getting started in social media is who will look after it? What skills do they have? Will they require training?

Don't make the mistake of hiring someone as this may be unnecessary, or costly to the business.

Step 5 - Monitoring and measuring

Finally, when getting started with social media, it's a good idea to put in place some methods to monitor and manage what is being said, which may also require the establishment of some social media tools and perhaps some training in them too.

Additionally it's important to establish how you will measure how effective your social media activities are and whether you will use any tools such as Google Analytics, Facebook Insights or third party tools (there are many) to measure your social media activities' effectiveness.

Topics:  facebook opinion small business social media twitter



Science Festival seriously awesome

CALLING everyone who wants to see, hear and be a part of something totally cool: this is where you need to be this March.

Drink where the cool kids do this summer

There are a bunch of new bars open in Brisbane, make sure you're there!

CHECK out these new funky bars.

Discover Brisbane’s laneway gems

Brisbane's laneways will surprise you.

NOT all of Brisbane City is as it seems…

Top five things to experience this summer in Brisbane

Tangalooma is amazing if you're keen for a dive, kayak or swim.

THIS summer get out and explore your capital city.

Don’t go chasing waterfalls…find them on these drives!

The Scenic Rim is just one place nearby that you'll love.

BRISBANE isn’t all bright lights and city slickers.

Your boots are made for walking these tours

Brisbane Greeters tours are a great way to learn the local history of the city.

YOU don’t need a bike or bus for a seriously good tour of Brisbane.

Is Brisbane the new arts and culture capital?

Check out GOMA's latest exhibition - it's all about hair! GOMA 10 Ambassador Patience Hodgson visits Nervescape V 2016 by Icelandic artist Hrafnhildur Arnardóttir (aka Shoplifter), commissioned for ‘Sugar Spin: you, me, art and everything’ at the Gallery of Modern Art, Brisbane. 
Photograph: Natasha Harth, QAGOMA

THE rest of the world should be envious of this line-up!

Man offers Gladstone teen cash for photos in creepy call

DODGY: This 15-year-old Gladstone girl was offered a modelling photoshoot job by a man who called on an unknown number, and wouldn't even give his name.

Man desperate for photos from this Gladstone teen offers thousands.

Bundy leader calls Gladstone a 'one trick town'

WHO WINS: Which harbour would you rather have your boat in? (Left, Gladstone, right Bundaberg).

STOUSH erupts as Gladstone's mayor jumps to city's defense.

Local Partners

LIVE COVERAGE: Global superstar to rock Mackay in 2017

Premier Annastacia Palaszczuk will be joining Mackay Mayor Greg Williamson and Cairns Mayor Bob Manning to announce the superstar guest.

Robert Irwin introduces Jimmy Fallon to wild guests

Robert Irwin introduces Tonight Show host Jimmy Fallon to a cuddly sloth.

ROBERT Irwin continues Steve's legacy.

MOVIE REVIEW: Trespass Against Us a 'tender' crime film

Michael Fassbender and Brendan Gleeson in a scene from the movie Trespass Against Us.

Tough British film about criminal clan proves touching

Crocodile, hippo fears as I'm A Celeb filming hit by flooding

Flooding hits the set of I'm A Celebrity ... Get Me Out Of Here!

Fears crocodiles and hippos could infiltrate I'm A Celeb camp

Small screen users make switch to smaller screens

In this photo taken Oct. 16, 2013, a girl plays Supercelll's Hay Day game on an iPad. The Finnish 'Clash of Clans' mobile game maker Supercell said Wednesday, Feb. 12, 2014, it plans to launch its third game next month on a tide of soaring revenues and profits. The new game, 'Boom Beach,' will be launched in March. It's been tested in Canada and Australia, ranking fifth in both countries' iPhone app store lists, according to the company. (AP Photo/Lehtikuva, Milla Takala)  FINLAND OUT

The digital age generation makes the switch

Nadia visits Coast to escape Married At First Sight drama

Married At First Sight's Nadia Stamp takes a breather from the show's drama at Mooloolaba.

MAFS bride unwinds on the Coast ahead of commitment ceremony

‘I didn’t stuff it up like you have’: Plibersek on Q&A

“I didn’t stuff it up the way you have stuffed it up, George”: Tanya Plibersek.

Plibersek lashed out at Brandis to plenty of applause

Popular island resort sells to loaded international investor

OUR PICK: Chris Foey's colourful shot of one of Gladstone's great tourism hot spots, Heron Island.

International investor snaps up piece of Gladstone paradise.

Expert: Why renters, home buyers may struggle

Matusik Property Insights director Michael Matusik.

What's next for the city's housing market

Massive seaside development of 3200 lots

DESIRABLE LIFESTYLE: The masterplan for the proposed Elliott Heads Estate.

"There's nothing else left along the coastline of Queensland now"

Potential home buyers punished for doing the 'right thing'

Should I go to university or buy a house?

50 more high rise buildings planned for Brisbane CBD

Height limits have been scrapped for Brisbane CBD

800,000 more people expected to work in city over next 20 years

Ready to SELL your property?

Post Your Ad Here!