Business

All aboard the social media revolution

WORTH LEARNING: It takes more than a couple of hours to learn how to make social media work for your business.
WORTH LEARNING: It takes more than a couple of hours to learn how to make social media work for your business. Contributed

LATELY we have been getting a few inquiries from people who have been realising that social media is here to stay, and how far behind the eight ball they really are.

They are then requesting a consult with us, in the hope that inside a couple of hours we can give them a crash course in all the social networks so that they will be on top of it and ready to go.

I'm sorry to shatter any illusions here, but I need to let you know that a two-hour sit-down is not going to make you a master in these extensive and constantly growing social networks. What you can achieve inside a couple of hours however, with the help of an experienced social media specialist, is the start of a social media strategy. Here are five key steps our specialist will lead you through.

Once you are clear on these steps we can create the social networks that are likely to assist you most.

Step 1 - Business objectives

First thing's first - you need to consider what you are trying to achieve with your social media. To help you narrow it down, for most businesses it is one of the following:

  • A: Information - You are trying to create and provide content to others to position yourself as an obvious expert and share the specialist knowledge you may have;
  • B: Leads - You are trying to get people into your sales funnel so you can sell to them. This is likely to be direction back to your website or blog, but it could be a web form which has been integrated direct on your Facebook page too. You may look to entice them with an eBook, free item or other incentive i.e. you'll ask them to give you their details and you'll reward them with something for doing so;
  • C: Sales - You are gunning for cold hard cash (and fair enough too).

Step 2 - Target market

Once you have defined your business objectives in relation to social media, you need to define who your target market is.

Narrowing it down to your ideal client is a pretty important piece of the marketing puzzle.

Consider the ideal target market's age, gender, geographic location, educational level, marital status, interests i.e. what they like to do in their leisure time and what are their day to day problems.

Step 3 - Look and feel

If you know what you're trying to do and who you're trying to connect with, you should be starting to have an idea of the look and feel or branding that will connect with them.

Will you use the existing branding for your company and keep a consistent flow, or is the project at hand for a sub brand or specific campaign and therefore does it need its own treatment? Do you have .ai and .eps versions of your logo or can you get them? Or will you need a professional graphic designer who understands social media to develop social media graphics in line with recommended dimensions and in line with the rules of the social media network in question (yes, there are rules and not abiding them can see your account shut down.)

Step 4 - Who will get it started, and who will manage it?

An important part of considering getting started in social media is who will look after it? What skills do they have? Will they require training?

Don't make the mistake of hiring someone as this may be unnecessary, or costly to the business.

Step 5 - Monitoring and measuring

Finally, when getting started with social media, it's a good idea to put in place some methods to monitor and manage what is being said, which may also require the establishment of some social media tools and perhaps some training in them too.

Additionally it's important to establish how you will measure how effective your social media activities are and whether you will use any tools such as Google Analytics, Facebook Insights or third party tools (there are many) to measure your social media activities' effectiveness.

Topics:  facebook opinion small business social media twitter



Date nights under $50

ACCORDING to The Bachelor falling in love involves helicopter rides, private jets, shopping trips, and we mustn’t forget the hot tubs.

Brisbane's arts and culture events centre stage

You loved the film, now you're about to love the musical. Don't miss The Bodyguard The Musical in Brisbane this July.

THE arts and culture events you don't want to miss.

Homewares stores to fulfil your Instagram dreams

No Caption

You too can become an Insta-star with these fab stores.

Top 10 Brisbane experiences to cross off your bucket list

Do yourself a favour and get amongst the food truck scene. Eat Street is a great place to start.

A GOOD bucket list doesn’t have to span continents or cost millions.

Six mega sporting events you need to be at this year

Don't miss all the action trackside this season.

IF THERE is one thing Brisbane does damn well, it’s play host.

Six reasons to get to Brisbane this Autumn

The Brisbane Powerhouse has free comedy on Friday nights.

AUTUMN has to be up there with one of the best seasons of the year.

The best things to do in Brisbane are FREE. Yes, FREE

Mt Coot-tha is a seriously gorgeous way to start your day.

HEADING to the big smoke doesn’t have to come with a big price tag.

Garbage truck load catches fire in ALDI car park

WHAT A FLAMING LOAD OF GARBAGE: Two fire crews were called to the scene.

What a flaming load of garbage.

Dodgy car rental deal lands Gladstone man in court

FILE PHOTO: 2012 Holden Commodore SV6.

Deal with mate goes wrong after car reported stolen

Gladstone Youth MP earns second term

BRIGHT SPARK: Jasmine Elliott will represent Gladstone for the second time in this year's YMCA Queensland Youth Parliament.

Jasmine Elliott will represent the region again in Brisbane.

Local Partners

Better phone service for Gladstone's regional towns

Telstra: "This technology is delivering big benefits to these rural and regional communities”


Win a $1000

GROCERY GIFT CARD!
Learn More

What to expect at Birds of Tokyo's Ipswich gig

The band will perform at the Racehorse Hotel on Friday.

BAND member Glen Sarangapany talks music, pub grub and doing shoeys

What public holidays are left in 2017

Ipswich residents will get the day off tomorrow for the show.

IPSWICH residents will get tomorrow off for the show

Caitlyn comes home to launch debut album

Gympie's Caitlyn Shadbolt will launch here debut album Songs On My Sleeve at an exclusive all-ages concert in Gympie on Friday, May 26.

Win tickets to Caitlyn's album launch

Concert death toll revised up to 22, tour suspended

TWENTY-TWO people have been killed and at least 59 people have been injured following a terror attack in Manchester

Casual Keanu says fame is ‘cool’

Keanu Reeves in a scene from the movie John Wick: Chapter 2.

NOBODY expected much of John Wick when it was released in 2014.

Ariana Grande breaks her silence after fatal blast

According to reports quoting witnesses, a mass emergency evacuation was prompted after explosions were heard at the end of US singer Ariana Grande's concert in the arena.

The entertainment industry is in shock after attack on concert

Pitch Perfect star suing Woman’s Day over ‘liar’ articles

Actor Rebel Wilson outside court on Friday.

REBEL Wilson's career destroyed by grubby campaign, court hears.

Seven Year Switch: The boner to end all boners

Johnny’s outraged over claims he has a cracked boner.

She gulps. Her face says it all.

Bay to star in Hollywood shark thriller ‘Cage Dive’

Cage Dive, written and directed by Gerald Rascionato, is now screening in the United States of America. It had scenes filmed in Hervey Bay.

And our visiting humpback whales also make appearance.

Celebrity sex tapes: Where does all that money go?

Basically, did Paris and Kim earn fortunes from their videos?

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

New tool reveals which areas are most 'vulnerable' for renters

An aerial shot of Agnes Water main beach. According to new information, people renting in the region are more vulnerable than those in Gladstone suburbs.

Big differences between living in Gladstone and outer areas

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

Ready to SELL your property?

Post Your Ad Here!