Advertising team helping cruise company stay afloat
THE support of a digital marketing team has been crucial for a Coast tourism operator after the announcement of a grant helping businesses damaged by coronavirus.
The State Government’s Small Business COVID-19 Adaption Grant Program was released on Tuesday, providing a maximum of $10,000 for those highly impacted by restrictions.
Among other benefits, the grant can be used to help build businesses through marketing and communication services while they begin the process of recovering from the virus.
Cruise Maroochy co-owner Kate Poynton said the grant announcement was a lifesaver as the industry struggles to stay afloat during the pandemic.
“We’ve been really ground zero since the 9th of March,” she said.
Mrs Poynton knew exactly who to call to ensure the best chance of her application being approved.
“While we do a fantastic job with our cruises and tours … and we’re always putting everything we can into making our experiences better, we are not gurus with marketing and especially digital marketing,” she said.
“News Xtend appeared to provide what we needed and what we couldn’t do ourselves.”
News Xtend, powered by News Corp Australia with a direct bat-phone to Google, Facebook and Microsoft, provides powerful digital campaigns for clients.
As part of the Daily’s News Xtend team, advertising manager and digital specialist Sally Waghorn said the grants were extremely helpful to Coast businesses.
“The eligibility criteria is pretty awesome and the application process is simple,” she said.
“(Businesses) also need to say in their application what they’re going to use it for and that’s where we come in.”
Miss Waghorn said the team could help applicants improve their chances of receiving the grant by showcasing exactly what the money would be used for.
“This morning I’ve done a number of different quotes for people where it’s included a full website upgrade, plus 12 months of hosting and a digital marketing campaign for four or five months to launch it, all under that $10,000 mark,” she said.
“Which is pretty cool when you think about how many businesses are struggling and to be able to offer something like that could be a game-changer for small businesses on the Coast.”
The digital advertising agency would help clients maximise their reach to potential customers, Miss Waghorn said.
“With a lot of traditional media, you’re casting a very broad net and hoping that your ideal customer is watching or listening at that exact time, whereas we can place the client’s ads in front of the right audience at the right time,” she said.
Miss Waghorn urged businesses to apply as more than 70 per cent of the funds had been allocated.
Owners interested in learning more can contact her at Sally.Waghorn@scnews.com.au.