A RED wine sold exclusively by Coles has received accolades at a recent international competition but if that isn't enough to get you to cast aside your beloved pinot grigio, then the price may just get you over the line.
At just $6, this cabernet sauvignon went head to head with some of the world's most prestigious labels at the Melbourne International Wine Competition and came out on top, having earned the coveted "double gold" medal.
In a blind tasting the St Andrews Cabernet Sauvignon was given a gold rating by all of the judges, the rare unanimous decision by the panel is what resulted in the bottle's new "double gold" standing.
The $6 bottle is only sold through Coles owned outlets, those being Liquorland, First Choice and Vintage Cellars.
This is not the first time that Coles has outperformed other labels with a price savvy wine.
Just last year the company took home the title of best wine under $20 from Australia and New Zealand at the Winestate Wine of the Year Awards, with their $5 James Busby Big & Bold Shiraz 2015.
It seems to be a growing trend that discount bottles of wine, which once upon a time would never have been able to compete with the more expensive labels, are now being recognised and winning numerous awards.
Supermarket chain Aldi is renowned for their award-winning inexpensive wines, with numerous bottles having received honours, the cheapest being a $5 rose that won a Blue Gold medal at the Sydney International Wine Competition.
Head of Coles wine sourcing Bob Paulinski, told The Australian that he is overjoyed at the recognition their St Andrews Cabernet Sauvignon is receiving saying it proves that an exclusive label can match, and in this case surpass, some of the best wines in the business.
"A win like this shows that our exclusive wine brands can stand shoulder-to-shoulder with the best in the market, and is a testament to the incredible work our suppliers do in making these wines," he said.
If last year's announcement of the Coles Big & Bold Shiraz win is anything to go off, you better be quick if you want to snag a bottle of this award-winning cab sav.