THE newest bridal gown in Gladstone is delicately unwrapped from its box.
Tucked away in the back room, Ceona Mills and Bonnie Sills are gushing over its every intricate detail.
Owner of Gladstone Bridal, Ceona says every new gown receives the same treatment.
"We ooh and ahh for hours at a time, every time a new dress arrives," she said.
"This one has just arrived. It's an absolutely gorgeous dress."
The lace creation, with delicate beading sewn into the capped shoulders, is the personification of current bridal fashion.
And no one is more familiar with the hottest trends than the three-person team at Gladstone Bridal.
"Lace is extremely popular at the moment," Ceona said. "The old-world vintage trend is everything at the moment."
For Ceona, weddings are a passion, inspiring her to open the only bridal gown store in Gladstone nine years ago.
Her business has since flourished.
Brides-to-be travel from as far away as Bundaberg, Biloela and Yeppoon to browse the dress racks.
"I love everything about it," she said.
"The satisfaction of helping a bride find the perfect gown for the biggest day of her life is very rewarding."
She employs pride, quality and passion in every aspect of her store.
The one-stop bridal store offers everything from the dress to fittings and alterations.
If you got married in the past year, you're eligible to enter The Observer's Bride of the Year Competition. Click here for details.