WHILE the rest of us dream of driving a Pontiac or Ferrari, 11 lucky Gladstone locals already do.
A break down of Department of Main Roads and Transport data reveals not only the hundred or so luxury vehicles registered in Gladstone, but the surprising winner of our most popular car.
And it is neither a Holden nor a Ford, rather the Toyota Hilux.
Local car dealership representative Tony Atword says the title of Gladstone's most popular car comes as no surprise.
"Gladstone is an industrial town and when choosing a vehicle, individuals are seeking something that suits their needs," he said.
"The Hilux is a tough, all terrain four wheel drive that withstands the elements, has plenty of power and room to transport goods."
There are 2927 Toyota Hilux's in Gladstone, only just exceeding the next most popular model, the Toyota Landcruiser, at 2790 registrations.
The trend suggests those who live in Gladstone are more inclined to purchase a four wheel drive to double as a family and work car.
The total registration figures for Toyota's are recorded at 10,046.
This figure almost exceeds the combined registrations for both Holden and Ford, at a total of 11,791.
And with the trend for masculine and tough four wheel drives comes the unsurprising figure that 13,528 of Gladstone's vehicles are powered by diesel.
Toyota dealer Cameron Duncan-Kent said the Hilux was a fierce four wheel drive.
"It is extremely practical, reliable and has a long legacy of a very good reputation," he said.
In a snap poll conducted by The Observer this week, locals revealed their dream car options.
Pat Reynolds said that although he was the proud owner of Gladstone's most popular car, he would change if practicality was no obstacle.
"My dream car would be a new Nissan Patrol," he said.
Likewise, another local Hilux owner Bruce Rudd also agreed he would upgrade if he could.
"I drive a Hilux but my dream adventure car would be a Grand Cherokee Trial Hawk 2."
So although the Hilux may not be the embodiment of dreams, it is clear Gladstone residents want style, resilience and reliability.
Only one winner in the Holden vs Ford battle
THE age-old argument between Holden and Ford has been won, with Gladstone residents allowing their registrations to do the talking.
Holden has cemented itself as the preferred make of local car, surpassing Ford ownership figures by 1553.
Luke Kirkland agrees Holden is the premier brand.
"Gladstone doesn't have a specialised high-performance Ford workshop, whereas they do have a Holden high-performance workshop," he said.
"I guess that speaks for itself."
An avid Holden fan with a 2009 Holden HSV GTS, Mr Kirkland is on the other side of the fence to colleague and Ford supporter Cory Middleton.
Mr Middleton said the minority group was, in this instance, the more knowledgeable.
"Why would you want a car that everyone else has?" he laughed.
The Holden mecca in Gladstone is Clinton, while the suburb with the most Ford registrations is Calliope.
Other makes of cars fall far short of the leading three sellers - Toyota, Holden and Ford.
The next most popular make is Nissan with 4477 registrations, Mazda with 2913, Mitsubishi with 3251 and Hyundai with 2346.
Land Rover, Kia, Jeep and Mercedes-Benz all had less than 1000 registrations.