Business

Think like your customer and make your website work hard

MY WEBSITE is up and running...what next?

Many businesses spend many dollars to get their websites up and running and like their budget that's in their bottom draw, they forget about it.

In a recent report in the US by Vertexera, 85% of consumers prefer to use a search engine when looking for a product or service than anything else.

I guess the iPhone and the iPad mean we no longer have to get up off the lounge to look for the Yellow Pages guide anymore thanks to Mr Jobs.

Interestingly, Australia ranks ahead of the US in terms of internet penetration.

So to me this indicates that if you want to be found in today's internet connected world - you absolutely, definitely and unquestionably must have an internet presence.

What I see is business owners have rushed to get the website up and running and then they forget about to regularly check their website functionality.

They fail to put themselves in the position of their customers.

Remember we want customers and potential customers using our site.

Topics:  online business, opinion, seo, small business, websites




Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

'My husband lasted 6 weeks as a stay at home dad'

APN Hey Mummy Feature for online - stock images. Katie Dykes being interviewed for the webisodes. Photo Marc Stapelberg / The Northern Star

FROM the outside, being a stay at home mum looks like a breeze.

THE EXPERT: Stop judging working mothers

SUPER MUMS: Being a working mums comes down to perfecting time management.

"WORKING for money is all right; so is working because you want to.”

OPINION: How to prepare your child for day care

Your kids will love childcare, but it may take some adjusting.

GETTING your child ready for day care is vital.

Health and nutrition with kids - how do you balance it?

HOW important is health and nutrition in your household?

Smack or no smack - where do you stand?

THE debate is reignited - is smacking acceptable?

Technology and kids: Do you ever cut their wi-fi?

Check out our new video series featuring mums having a chat

Iconic CBD buildings featured in new public art project

Gladstone artist Geoff Head created the ten linocuts of Gladstone buildings that are now on Goondoon St.

The project aims to liven up the Gladstone CBD

820 LNG workers set to re-enter Gladstone job market

Onsite at Australia Pacific LNG. Photo Mike Richards / The Observer

"I’m trying to stay because I like Gladstone"

LETTER: How I realised voting is important

Federal member for Flynn Ken O'Dowd is campaigning for a third term. Photo Paul Braven / The Observer

What was said to me had real purpose and genuine gratitude behind it

Latest deals and offers

Public art at Goondoon St

Gladstone artist Geoff Head created the ten linocuts of Gladstone buildings that are now displayed on Goondoon St.

Gladstone artist Geoff Head explains where his idea came from to create linocuts of...

Ken cheers up Barnaby

Professor Owen Niven with deputy prime minister Barnaby Joyce and Ken O'Dowd.

Ken O'Dowd's slip of the tongue cheered up deputy premier Barnaby Joyce this...

Ernie Els dunks for eagle

Smooth swing, great shot.

Ernie Els lives up to his reputation for one of the best swings in golf.

Three bedroom, 1100sqm block: Is this Qld's cheapest home?

BARGAIN BUY: Is this North Bundaberg property the cheapest home in Queensland?

Becoming a real estate mogul is all about risk and reward

PROPERTY BOOM: Coast prices set to skyrocket

Like other areas in south-east Queensland, the Sunshine Coast is at the start of the upturn on the property clock.

Values predicted to rise 25-33%