PEPPA Pig is as vital to sane mothering as finding good nappies and maintaining a well-stocked wine rack.
So why - in the name of happy, snorting, well-adjusted kids - would the ABC even consider axing this adorable little porker?
And even if it is a ploy to further dampen the popularity of the national broadcaster's budget cuts, it's just plain mean and nasty.
Aside from anything else, Peppa and her rotund family unit is a huge money spinner for the ABC.
I'm certain that even on my own I have helped buoy the ABC's viability in the amount of merchandise I have purchased for daughter, nieces and friends thereof.
From knickers, to pencils, to backpacks, hair clips, playing cards, colouring books, stuffed toys, T-shirts, keyrings, stickers, and lunch boxes (and goodness knows, that's not even scratching the surface) - but you get the pretty pink picture!
For the ABC to come out and declare open season on such a widely popular show is ridiculous.
Yes, it is just a TV show but good kids TV shows are surprisingly hard to find.
Too many of them are either dripping in moral and sanctimony or, at the other end of the scale, there are the shows where the kids are adultified (I know that's not really a word, but you know what I mean) - all wiggling their posteriors, winking at the camera and wearing skirts my mother wouldn't have let me leave home in when I was 17!
Shows like Peppa are all about good old fashioned fun.
There is a moral to the story without it being steeped in do-gooder worth and aside from the snorting and odd bit of belching - Oh, dear Daddy Pig! - it's good fun, well scripted and cleverly delivered.
So don't axe it, please!
And if it's all a bit of a joke, then believe me: joke's over, ABC.
You of all our Australian institutions should know you just don't mess with that which makes a mother's life easier.