IT looks like it's going to be a boozy Christmas for Gladstone this year.
Liquorland employee, Kyla Sprecher, said that the flow of people stocking up on alcohol for the Christmas weekend has been constant.
"It's been unbelievably hectic," she said. "We are absolutely flat out."
Interestingly, many of the customers stocking up on grog have been buying presents for other people.
"The thing we're selling most of at the moment is rum," Ms Sprecher said. "It's all everyone wants to buy. Every second person in Gladstone must be getting a bottle of rum for a Christmas present.
"Either that, or a bottle of fancy scotch."
As for what's being served up on Christmas Day, Ms Sprecher said it depended on what sort of activities people had planned.
"We've had lots of guys come through and buy a couple of cartons of beer. They tend to be more workers who are spending the day on a boat or having a barbeque," she said.
"Other than that, we've also been selling a lot of wine. We have a lot of really good deals on at the moment for bulk buying and I think people have been gravitating towards those specials."
"Nobody wants to run out of alcohol at Christmas lunch, so if you're in the position where you can buy more for less, it's the option people tend to choose."
Kyla said she was expecting things to get even busier in the lead up to the big day.
"We sold more alcohol yesterday than we normally do in an entire weekend," she said. "And it's showing no signs of slowing down."