Sport

Queensland hockey re-brands itself in push to boost profile

Queensland hockey associations have joined forces to re-brand the game.
Queensland hockey associations have joined forces to re-brand the game. LEE CONSTABLE

MACKAY School Hockey Association will unite with all other hockey associations around Queensland this month to implement an exciting new sign-on campaign.

The initiative aims to bolster the profile of the sport across the state.

The campaign called "Get into Hockey" will feature many initiatives designed to enhance parents' and children's understanding of the opportunities that stem from playing hockey and the appeal of trying the fun team sport.

Just some of the initiatives developed to boost the profile and exposure of hockey include a statewide television ad starring Olympic hockey gold medallist Nikki Hudson, as well as other media advertising to promote the specific details of the various district sign-ons throughout the state.

The sign-on events will also be revamped to have a fun rather than administrative focus with have-a-go activities, sausage sizzles and pop music.

The Mackay Hockey sign-on will be held on Saturday, February 23, from 10am-1pm at the Mackay Hockey fields on Harney Street, Mackay.

Hockey Queensland chief executive Kim Guerin said she was looking forward to seeing what the campaign could achieve for hockey in Mackay.

"The Get Into Hockey campaign is all about educating parents and children about the opportunities that stem from playing hockey and promoting hockey as a fun team sport that is embracing of new players," Ms Guerin said.

For details visit getintohockey.com.au

Topics:  hockey, mackay, queensland



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