THE QantasLink flight between Gladstone and Rockhampton will stop from March 29.
It was the first leg on the 'milk run' to Mackay, Townsville and Cairns but low passenger numbers on the 15-minute flight was named as the reason for the cut yesterday.
"We know that many of our customers drive between Rockhampton and Gladstone, rather than fly," corporate communication senior adviser Sharna Rhys-Jones said.
QantasLink CEO John Gissing said the change was about ensuring his company had "the right aircraft on the right route".
Gladstone Area Promotion and Development Ltd CEO Glenn Churchill said it was the nature of the industry in Gladstone to listen to customer and market demand.
"It's a cost-saving exercise for Qantas, too. With the loss of one service we will continue to work on another opportunity," he said.
Mr Churchill said similar to when the Gladstone to Sydney flight was cut, another opportunity had already presented itself to Gladstone.
"All of a sudden we have JetGo starting next week," he said.
JetGo's first direct flight to Sydney takes off on Monday, catering to customers left without a service after Qantas cut that route on August 29, also because of dwindling passengers numbers.
Qantaslink suggests patrons wanting to fly north to Townsville and Cairns can fly via Brisbane.