IF YOU needed a basketball term to describe the lucrative three-year sponsorship given to Gladstone's Queensland Basketball League teams it would be slam dunk.
Phoenix Group CQ has thrown its support behind the teams formerly known as Port City Power.
In honour of the new major sponsor, from this season the teams' name will be Phoenix Power.
Phoenix Group CQ marketing and media consultant Karina Brindley said Phoenix Group CQ owners Adrian and Catherine Hindley were glad for the opportunity to use their locally grown business to support the community.
"They've been quite keen supporters of the basketball for the last few years, amongst many other local charities and programs," Ms Brindley said.
She said as part of the deal, Phoenix presented $100,000 to Power in December.
The company will also provide the teams with a car for players from out of town and are looking to revitalise the fans' experience by creating a live-update smart phone app and $1000 half-way shots for randomly selected crowd members during women's and men's home games.
"They give substantial financial contributions but on top of that also help with infrastructure in making sure the team has what they need."
Phoenix Power president John Owens said the sponsorship deal would assist the club to "go to the next level".
"It allows us to become more professional and more competitive than we've been before," Mr Owens said. "It is such a tremendous break for the club to get the sponsorship."
He said the backing from Phoenix Group CQ, coupled with the continued support from other sponsors, had Phoenix Power sitting in a comfortable position heading into the 2013 Queensland Basketball League season.
Phoenix Group CQ owner Catherine Hindley said she was grateful for the hard-working staff who had helped the company grow, enabling them to give to the community.
"We look forward to cheering on Phoenix Power teams at the first game of the season on May 11."