COMEDIAN Dan Ilic targeted Gladstone for his A Rational Fear series to get people talking, and the "Gladstone Getaway" YouTube video has certainly done that.
He said it was one of their most popular videos, with almost 10,000 views on YouTube and 1500 views on Facebook.
Mr Ilic (pictured) said talking about the reef was "a pet project, because no one is talking about the world's largest living organism".
"We're sticking up for the environment where no one else was," he said.
"There's a whole lot of whitewashing of development and we wanted to show what's happening."
The Sydney-based comedian and producer said Gladstone was "a hot bed" of stories.