MCDONALD'S has begun trialing all day breakfast in Queensland.
From today, Macca's restaurants across the Gold Coast will be serving breakfast favourites including the bacon and egg McMuffin and sausage and egg McMuffin, hashbrowns and hotcakes 24 hours, seven days a week.
McDonald's All Day Breakfast is being launched off the back of consumer demand, with many people often missing the 10.30am breakfast cut off, including late risers on a weekend or shift workers.
Chief marketing officer Mark Lollback said the franchise was always listening and taking on feedback from customers.
"All day breakfast was one that people are always asking of us," he said.
The Gold Coast trial is the only one in Queensland.
Wollongong and Illawarra restaurants in New South Wales also are trialing All Day Breakfast.