LET'S face it. We all love a pretty picture. Statistics have proven that people are actually 40% more likely to notice and click on your social media post if you use an eye-catching image or video on your social media activities.
In recent times the social networks Instagram and Pinterest have grown significantly, and if you have a visual product, which many businesses do and don't even realise, you should actually be looking into using these networks.
Visual products could be anything from a meal from your restaurant, property in your real estate listings, a view from your hotel room or the more obvious ones such as jewellery, fashion, household, home wares, etc.
With this in mind, it is good to get into the practice of posting images with any new blog post/articles on your website, and including share buttons as it allows people to effectively viralise your content, along with images which will increase the chances of your content being seen.
Another technique, apart from utilising a good image and including images and share buttons on any given web page, is the use of hashtags. Hashtags aggregate information, so if you are getting into using Instagram, Facebook or Twitter, which all use hashtags, if you post an image with a status updates, it's also important to include relevant hashtags.
Some tools can help you identify what appropriate hashtags might be to go with your image. For instance, on Instagram, there's a great app called 'Tags for Likes'. Simply open the app prior to posting, find a category, copy suggested hashtags and delete ones which are the least relevant.