Business

Shoppers turn to generic brands as budgets get tighter

People are turning away from well known brands and buying generic labels as budgets tighten.
People are turning away from well known brands and buying generic labels as budgets tighten. Allan Reinikka

NO-NAME brands are taking over supermarket shelves as shoppers vote with tighter wallets.

In a survey of almost 12,000 Australians, shoppers revealed that 60% were just as happy buying generic brand products as big labels.

But three quarters said they would buy premium brands if they weren't so expensive.

Survey author Sarah Connelly said although consumers chose in-house supermarket labels, the trend was born out of necessity rather than preference.

"The difficult economic environment has been a strong driver of private label growth," she said.

Toolooa St's Supa IGA manager Jodie Magyar said this was true for her customers.

"For this store, definitely price," she said. "(People go for) home brand or specials."

>>More Smarter Shopping

Gladstone mum Amanda Jessop is one of the exceptions, preferring labels which she believes are better quality.

"I would rather pay a bit more and know we will eat it, than pay less and have people go 'we're not eating that'," she said.

Convenience is also a factor.

Supermarket companies are pushing to be allowed to sell alcohol in Queensland as liquor licensing reforms are introduced into parliament this week.

The change would be a welcome relief to Mrs Jessop.

"Everywhere I've lived you can buy it in the supermarkets. Queensland is a bit slow," she said.

"It saves you from going anywhere else."

But Ms Magyar said it could pose some difficulties for her Supa IGA business.

"We're a supermarket, not a bottle-o," she said.

"It will definitely increase sales, but on the other side of it we'll have people trying to buy under the age of 18."

"When you're a supermarket you have a lot of junior young staff on the checkout."

Do you buy no-name brand products?

This poll ended on 19 March 2014.

All the time - 42%

Sometimes - 39%

Not if I can help it - 13%

Never - 5%

This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

Topics:  gladstone groceries retail shopping smarter shopping supermarkets



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

Pay rise for Gladstone mayor, councillors

Mayor Matt Burnett.

GLADSTONE'S LEADERS will enjoy watching their pay rise soon.

'Tough': Kids raid family's backyard fridge

This Tannum Sands resident has had alcohol stolen from their house for the second time.

FAMILY targeted by suspected Gladstone kids roaming around at night.

Rio Tinto throws in $6m for Glastone

HELPING HAND: Damian Morgan, Tina Zawila and Kylie Devine are part of the Here for Business program supported by the Rio Tinto Community Fund.

MINING GIANT throws in a whopping sum for Gladstone locals.

Local Partners

Carrie Fisher says Ford will be bugged by affair confession

Carrie Fisher is sure Harrison Ford is annoyed at her

Dakota Fanning rekindles romance with childhood sweetheart

Dakota Fanning rekindles romance with ex

Jennifer Lawrence apologises to the people of Hawaii

Jennifer Lawrence sorry for 'offensive' story

Cruz Beckham's single a 'one-off'

He is not planning to launch a full-time music career yet.

Louis Tomlinson's mother dies aged 42

Louis Tomlinson's mother has died.

Star Wars spin off gets green light grom Lucas

Riz Ahmed, Diego Luna, Felicity Jones, Jiang Wen and Donnie Yen star in the movie Rogue One: A Star Wars Story.

Lucas said to have enjoyed the latest Star Wars spin-off

Essential to get new Maroochydore CBD fundamentals right

LOOKING AHEAD: The central business district at Maroochydore is planned to be the heart of the Sunshine Coast.

SunCentral reports good progress on 53ha Sunshine Coast city heart

'Crucial' farm land eyed by defence department

Lawson Geddes moving the Brangus cattle to higher ground - which is the land the Defence Department is interested taking for the Shoalwater Bay expansion.

"You can't have one without the other.”

Former Shark Show for sale for $1.3 million

Vic Hislop at the old Shark Show.

TALK about a jaws-dropping real estate opportunity.

There's a whole lot of luxury in this home

The Endeavour Foundation's latest prize home in Mountain Creek.

WHEN it comes to desirable homes, it's hard to go past a prize home.

Ipswich City Properties asset portfolio retains its value

Ipswich City Council Administration Building, South Street, Ipswich. Photo: Claudia Baxter / The Queensland Times

New website launched by Ipswich City Council

Ready to SELL your property?

Post Your Ad Here!