Business

Get tweeting to reach journalists

WANT to secure yourself or your business some media coverage? Putting together a press release and shooting it out to your list of media contacts is certainly one approach, but Twitter is also a tool that should definitely not be over-looked as part of your next PR campaign.

More and more journalists and media outlets use Twitter. After all, contacts are central to a journalist's work and Twitter makes it easy for them to find the contacts they need and a trusted community of people who will lead them to news sources, comment on a story and help them spread their stories.

Your media database in its traditional form is only as good as your last campaign. Like any industry contacts date quickly.

Twitter allows you to search for either people, publications and stations quickly and easily and to contact someone directly with a little bit of background information on what stories they are interested in thanks to their Twitter bio (if written well).

You will of course however have to be succinct in your pitch to them via Twitter. After all, you only have 140 characters to utilise (but including a link will increase your communication capacity).

Twitter's very own advanced search (https://twitter.com/#!/search-advanced) is pretty helpful on that front. Or you could of course always revert to trusty Google and search "journalist name on Twitter" or "station name on Twitter".

If the media outlet in question understands and uses lists, you'll find a long list of their journalists in there.

Only time will tell if Twitter handles will also go the way of the email address, but for the meantime they are very much in vogue.

Topics:  journalists opinion social media twitter yvette adams



Foodies' scavenger hunt: are you up for it?

IF YOU want to give your tastebuds the flavour sensations of a lifetime, here is the ultimate foodie’s scavenger hunt through Brisbane.

5 minutes with Israel Folau on footy, life and love

Israel Folau and Silver Fern netballer Maria Tutaia announced their engagement last last year.

WE CAUGHT up with football star and Brisbane ex-pat Israel Folau.

10 reasons to head to South Bank this summer

Head to the only inner-city beach in Australia!

South Bank has a ridiculous amount of fun things to do.

Five mammoth events you need in your life

No Caption

BRISBANE isn’t known for doing things by halves…

How to make your child's every dream come true...

Take a dip at South Bank in the inner-city beach.

‘I DON’T want to do fun things, Mum and Dad’… said no child ever!

How to do Eat Street the right way

Know where to start and where to end to avoid a huge food coma before you get to experience all the goodies!

EVERY Friday and Saturday night, Hamilton comes alive.

You can do WHAT in Brisbane?!

Talk about arriving in style! Take your pub crawl to the next level with a helicopter!

BET you didn't know you could do these things in Brisbane...

NEW FIGURES: Thousands on the hunt for more work in region

New figures reveal how many people were unemployed last month.

'Game changer': Gladstone businesses take in $600k from job package

Glenn Butcher MP.

Gladstone businesses sign up for work package boost.

LifeFlight makes 21 lifesaving missions across Gladstone

A rescue chopper attends a drowning at Seventeen Seventy, north of Agnes Water, in March of 2016.

Every second counts when saving lives, says LifeFlight boss

Local Partners

NEW FIGURES: Thousands on the hunt for more work in region

AS GLADSTONE begins to even out after a tough 12 months, the latest jobs figures showed there were 7500 people who are unemployed throughout the region.


New Year New Yard

Win $1000 Bunnings Voucher
Learn More

Puppetry of the Penis secrets revealed ahead of show

The famed Puppetry of the Penis is coming to the Sunshine Coast for shows in Noosa and Caloundra.

WARNING: This interview contains adult themes and traces of nuts

Noll meltdown won't affect Gympie Oz Day concert

Shannon Noll

Photo Contributed

Shannon Noll is still expected to perform in Gympie next Thursday

11 huge events coming to Gladstone in the next 6 months

Events coming up in Gladstone in 2017.

Your guide to exciting events coming to the Gladstone region

Jennifer Aniston wants to return to TV

Jennifer Aniston is desperate to make a return to TV

Madonna hopes for election unity

Madonna hopes Donald Trump's election will "bring people together"

JK Rowling rules out Cursed Child trilogy

JK Rowling has ruled out a 'Cursed Child' movie trilogy

Buckley's chance in psychological thriller

James McAvoy and Betty Buckley in a scene from the movie Split.

Broadway veteran back on big screen with James McAvoy

Daniel MacPherson: acting’s a bit like channel surfing

Australian actor Daniel MacPherson in a scene from the American TV series APB.

THE Aussie export talks about making his mark in the US.

Shopping isn't fun if you can see dead people

Lisa Marie Woodham will be giving readings in Gladstone until Saturday January 21.

Shopping isn't fun if you can see dead people

By the water's edge

Secure your seachange

Gladstone market's confidence coming back for 2017

Core Logic property statistics reveal the region's median house price dropped 16.7% to $275,000 in the September quarter.

Region's median house price drops 16.7% to $275,000

HOT PROPERTY: Money to spend on land, buildings

File picture.

Sale, leasing of industrial real estate picks up in Mackay

Collapsed Coast company could owe up to $5 million

Staff, ATO, landlords among those out of pocket.

Ipswich block of dirt sells for $582 a square metre

JUST SOLD: A property on the Brookwater golf course sold for a record-breaking $612,000.

Property smashed 2007 record by close to $100,000

Ready to SELL your property?

Post Your Ad Here!