Fashionable friendship forms between business mums

Jolene Butler, owner of Hippie Baby, with son Hugo and Sarah Morton, owner of Bow Peeps Treats with daughter Valentina. Photo Mike Richards / The Observer
Jolene Butler, owner of Hippie Baby, with son Hugo and Sarah Morton, owner of Bow Peeps Treats with daughter Valentina. Photo Mike Richards / The Observer Mike Richards GLA091213FASH

TWO local mothers have harnessed the powers of Facebook to bring their homemade creations to the public - and the number of people "liking" their businesses continues to grow.

Jolene Butler started her clothing business Hippie Baby early this year, while her friend Sarah Morton started the hair accessories and hair board business Bow Peeps Treats last November.

After Mrs Butler fell in love with a tie-dye outfit she bought for her son Hugo, now 16 months old, at markets in Airlie Beach, she was inspired to try the dying process herself. Luckily, a friend happened to have a kit at home.

"I asked my mother's group whether, if I did more, people want them - and they said yes," she said.

Mrs Morton's business also started organically, after the birth of her daughter Valentina; coincidently the women's children were born only two days apart.

"I liked matching her outfits and putting her hair out of her face," Mrs Morton said.

"I met Hippie Baby's owner Jolene through my mums'n bubs group. Our toddlers are great friends and since collaborating at markets, our friendship has grown, too.

"We've participated at the Agnes Water and the Calliope markets, while regularly creating custom orders with local delivery or pick-up available at Tannum Sands."


Through word-of-mouth and marketing on Facebook, orders for both businesses have steadily grown this year.

"My customers are mums with babies or toddlers up to school-aged girls, buying hair boards, headbands, small clips and sport or school bow sets," Mrs Morton said.

"As a girly girl, I love seeing the cute photos of local gorgeous girls with matching bows or clips in their hair! I enjoy being part of that."

Mrs Butler agreed there was a sense of satisfaction from seeing her creations worn, especially considering the arduous hours that went into creating a batch of clothing to her high standard.

"I enjoy it when people buy them because it shows the people like what I've done," she said.

Her clothing items go up to size two (and up to size three in some items).

The tie-dye onesies were particularly popular in winter, and her singlets are now the garment of choice, she said.

"Singlets are so versatile. You can have them in summer and can put them under layers in winter," Mrs Butler said.

Valentina and Hugo are joined by tiny playmate Akaelia Goodluck, who is seven months old, to model wares from the two businesses.

Find Hippie Baby and Bow Peeps Treats on Facebook for more details.

Hippie Baby

Singlets $7

Pants $12

Onesies $20

Bibs $3

Bow Peeps Treats

School and sport bows $5

Hair clips $2

Hair boards retail around $20 (depending on size and design style)

Custom orders and package deals

Topics:  baby business clothes facebook fashion

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