ARE you already a fan of whisky or has your palette yet to experience a drop?
Whisky connoisseurs and novices will be taking part in World Whisky Day events across the world this week, with Gladstone fans able to get a taste of the action.
Australia's largest liquor retailer Dan Murphy's, which stocks more than 500 whiskies from eight countries, is celebrating the occasion by allowing customers to taste test some of the best drops available.
From 4pm to 7pm on Thursday, Friday and Saturday, Dan Murphy's Gladstone store customers will be able to enjoy a small tipple on the house with help from knowledgeable staff.
"The free in-store whisky tastings at Gladstone Dan Murphy's are a great opportunity for locals to expand their whisky palettes by experiencing whiskies from across the world," Dan Murphy's Gladstone customer experience manager Ryan Lobegeier said.
With current trends in the market it should be no surprise that World Whisky Day has picked up traction in the three years it has been running.
Dan Murphy's business manager of whisky Hamish Fyfe said although Australians are drinking less than in the past, they are turning to premium products instead.
"This is definitely the case with whisky, as we see mid to top-shelf whiskies starting to sell in higher volumes," he said.
"We're also seeing the rapid emergence of locally produced whiskies, with Australian whisky experiencing a year on year growth of 135 per cent. Since Sullivan's Cove was recently named the world's best single malt whisky people are itching to try what's produced in their own backyard."
"Whisky used to be considered as a drink your grandfather used to have, but this has changed dramatically in recent times, with whisky proving increasingly popular with younger consumers in their 20s and 30s now.
"It's not just male drinkers either, there's a huge amount of female whisky drinkers as well."
WORLD WHISKY DAY
- Takes place on the third Saturday in May each year
- Events are taking place all over the globe
- Celebrates all types of whisky/whiskey and encourages everyone to enjoy whisky responsibly