CQ NRL bid as committed as ever despite expansion on hold

CQ NRL Bid CEO Denis Keeffe.
CQ NRL Bid CEO Denis Keeffe. Contributed

WHEN the ARLC Chairman, John Grant, recently announced that the NRL would not address expansion until 2014 some heads dropped and in some regions and cities, the "cue was put firmly back in the rack" i.e. some NRL expansion Bidders threw their hands in the air and gave up the fight or at least put their expansion activities "on indefinite hold".

The exact opposite has occurred here in Central Queensland.

In fact the CQ NRL Bid took heart from John's detail and advice.

The Independent Chairman gave some valid reasons for its announced 2014 timing and I do agree that priority must be given to ensuring the long term viability of the 16 existing NRL Clubs.

No business can prosper if the core participants are continually struggling to provide adequate and secure recompense to their employees as well as a safe and enjoyable environment for their fans who attend the home games.

If viability and sustainability are the prerequisites for NRL participation, the CQ NRL Bid is in a very strong position when expansion is considered.

We have centred our whole compelling argument for NRL inclusion on assured VIABILITY and a game presentation package in a world class, affordable, family friendly stadium that will provide the very best facilities to all stakeholders including players, media, corporate partners, and the avid Rugby League fans of CQ.

When John Grant asked the bidding cities and regions to increase their engagement with local grass roots Rugby League associations and activities while continuing their bidding campaigns, I was very genuinely excited.

Every successful business must have a product in demand and a delivery system that consumers expect but most importantly a successful business must possess that vital "point-of-difference" to other operatives.

Compared to most, if not all other NRL Bidders, the CQ NRL Bid's primary point-of-difference is our engagement with the general and Rugby League communities of Central Queensland.

I am sure that no other bidding region, and especially the other Queensland bidders, our primary opposition, have a range of engagement programs that the CQ Bid currently operates.

I could be wrong, but if I have missed something, could they please detail their comparison programs to:

  • The QR National Schools Program - Our Development Officers visiting over 120 CQ schools annually, delivering healthy lifestyles and Rugby League initiatives
  • The QR National Scholarship Program - 12 CQ youths placed in educational scholarships
  • CQ Junior Development Program - 50 of the best young players in a holistic course of Rugby League development, quality games, and appropriate player welfare and education.
  • Joint venture management and promotion of a Intrust Super Q Cup program ( CQ Capras)
  • Hundreds of appearances, promotions and sponsorships of and at community events, schools, celebrations, carnivals, local clubs, Divisions, local Districts, etc.
  • A full time promotions and administration office with three dedicated experienced people

The CQ NRL Bid's commitment to securing a NRL Club for Central Queensland is as strong and as determined as ever.

We will never lose focus on this END GAME, but in the meantime we will work with our community and Rugby League bodies to make our game stronger across CQ.

We hear you, John Grant, so we will comply with your engagement requirements and at the same time we assure you that we will never waiver regarding our NRL Bid ambitions for CQ.

Please support the CQ NRL Bid by going on line at and become a Bid or Corporate member.

Topics:  cq nrl bid cq rugby league denis keeffe gladstone rugby league

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