Business

Companies can't win with some female critics

SOMETIMES I think I am not for this world.

When news came that Apple and Facebook were offering women up to US$20,000 towards freezing and storing their eggs, I thought what a great gesture.

Apple's statement that "we want to empower women at Apple to do the best work of their lives as they care for loved ones and raise their families" made perfect sense to me.

It seemed to me that these women were being afforded the opportunity of planning their families, just like the pill did for us in the sixties.

Like the pill, it seems to me that the freezing of eggs is all about fertility control.

And why shouldn't a woman who has studied hard to get the qualifications together to do a stimulating job that she loves plan her family in a way that best suits her?

But no, it's Orwellian, said one female commentator I saw on the giggle box recently.

A reference of course to George Orwell's book 1984 which spawned the notion of Big Brother watching us, controlling our every move.

It's Apple and Facebook dictating when women should have children in defiance of nature, she said in agreement with her two "sisters" on the expert panel.

One went on to speculate without an iota of evidence, that Apple and Facebook would for sure be paying men doing similar jobs more than their female employees and that is a more important consideration.

Never mind the irrelevance to the topic.

The irony of this woman linking the offer to Orwell's book struck me as well.

Big Brother took away the ability of people to express ideas and find injustice in proscriptions by degrading the language and eradicating any historical record.

The objective was to remove from people's lives the ability to draw comparisons and nuances to the point that expression was just a series of utterances. Maybe he'd visited this panellist.

All three agreed that Apple and Facebook should create a culture of flexibility for new parents.

And fair enough too, if it were a valid criticism. Both companies have introduced benefits including extended parental leave.

In fact, Facebook offers four months paid leave for new mothers and new fathers.

How much further are they expected to go in helping people cope with the consequences of their own decision to create a family?

Topics:  apple, bob lamont, facebook, good business, opinion




BREAKING: Alleged Reef Hotel attacker hands himself in to Gladstone police

CHARGED: Man hands himself in after CCTV footage released.

Man charged with one count of grievous bodily harm.

Coles projections 'incorrect': Fallout over rejection of multi-million dollar centre

Potential sites for future developments in New Auckland.

COLES "incorrectly identified" impact on other Gladstone stores.

Former Gladstone 4CC radio staffer on fresh fraud charge

BMW SEIZED: Sommer Price was charged by police for allegedly defrauding a Gladstone dentist of $50,000.

Gladstone woman faces fresh fraud allegation

Latest deals and offers

Kerri-Anne Kennerley to Sonia Kruger: "Stay brave"

She said her television peer should "stay brave"

Swimwear designer looking for love on The Bachelor

Noni Janur on her first day of filming.

The 25-year-old is one of 22 women vying for Richie Strahan’s heart

Three reasons your mind will be blown this week

Alan Dale and Jacki Weaver in a scene from the TV series Secret City.

THREE shows on Foxtel to make your mind boggle.

Elena wins MasterChef: “I’m ecstatic and eager to celebrate"

MasterChef Australia 2016 winner Elena Duggan, from Noosa.

NOOSA chefs survive marathon grand final dish by Heston Blumenthal.

Shannen Doherty shaves hair during cancer battle

Shannen Doherty has completely shaved off her hair

You can own this Queensland town for just $1

Yelarbon

Unprecedented auction of town's business centre with no reserve

Work starts on $15M Caloundra apartment building

Turning the first sod at the Aqua View Apartments site in Kings Beach are (from left) husband-and-wife developers Alex Yuan and Stella Sun with construction company Tomkins director Mike Tomkins and Councillor Tim Dwyer.

Developers excited about addition to Kings Beach skyline

72-year-old Coast developer set to start new project

GREEN LIGHT: The Cosmopolitan has been approved for development at Cotton Tree.

Meet the Canberran set to deliver another chapter for Coast suburb

Plans revealed for 1500-lot 'master-planned community'

Precinct will be bounded by Boundary St and Shoesmith Rd

Ecco Ripley sales run sparks prime release

MOVING IN: Sekisui House has announced the release of more residential blocks at Ecco Ripley.

Sekisui House is preparing to unveil more land at Ecco Ripley

The climb is slow but property on the way up

Michael Matusik, director of Matusik Property Insights.Photo Allan Reinikka / The Morning Bulletin

The improvement would be mild when compared to past cycles