GOLF in Gladstone is big business, and the unique set up of the Gladstone Golf Club means everyone is encouraged to play.
As director of golf and head professional at the Gladstone Golf Shop and Fitting Centre, it is Alison Munt's job to run the shop, care for her staff and ensure any potential golfer is getting the service and attention that could take them further in the game.
Traditionally, golf courses are run by a community board with members-first interests, but a tough financial situation in this town saw Yaralla Sport Club save the golf club and open it up to the public.
The restaurant, pro shop and bar are all owned separately but work together to make it easier for the customer.
Ms Munt said the club was unique in the way it ran, and evolved to include people who wouldn't have traditionally signed up.
"Not everyone wants the structure of a tee time - we're making sure every angle is being utilised," she said.
"We want to look after members but also provide choice."
The golf club runs non-stop on the weekend - from members and their competitions to Yaralla Lifestyle Club cardholders and those who come in off the street to pay and play.
She said the shop itself had many facets, from the expertise she and colleague Nicola Moult had in repairing clubs, to hiring out golf carts, working with staff and finding the right clubs for players.
"Pro shops might do 80% of the same thing, but it's always very different with processes and policies," she said.
"We have five staff I had to get my head around where their strengths were and where they're happiest.
"I have a student who's brilliant with systems and computers, why wouldn't I ask him how to use the shop software? Management is not about having every skill."
She said people looking to be fitted could utilise their expertise along with the Flight Scope system, which uses the latest technology allowing the pro shop to specially tailor clubs.
"We're getting 10 bookings a week for it," she said.
"To come here you know you're getting the best program that there is."