Business

Be found on the web

TECH BLUES: Bruce Kerr says the busiest time of year for his store is Christmas time
TECH BLUES: Bruce Kerr says the busiest time of year for his store is Christmas time Brett Wortman

IF YOU are a business with a physical location which you want people to know about and frequent, utilising free location-based networks such as Foursquare, Facebook Places and many others is a great way to gain free exposure, and have some fun with your marketing in the process!

Many people believe location-based networks are the next big thing and this is not surprising when you consider that more and more people own smart phones - phones which have access to internet and email - and are using these to search for products and services they are seeking, often at the moment they require it i.e. a restaurant in a certain location. As of 2010, 36% of Australia's mobile population owned smartphones (a figure that Telstra projected would increase 50% by the end of 2011: http://nett.com.au/).

Additionally, one in five searches on Google are looking for local information, that means 600 million searches per day are for local information (source: hubspot.com) and 70% of online searchers will use local search to find offline businesses (source: Kelsey group).

The two biggest players are currently Facebook Places and Foursquare.com.

Foursquare currently has over eight million users worldwide and is adding around 35,000 new users each day. It allows users to share their location by checking-in via smartphone app or text message.

Facebook Places launched in Australia towards the end of 2010. You can check in to Places to tell your friends where you are, tag friends who are with you in the Places you visit, and view comments your friends have made. From a business perspective, Places creates more ways for you to promote and grow your business on Facebook.

Topics:  online marketing, seo, social media, yvette adams




"Focus on the good": New group spreads kindness

The Gladstone Goodness Project is spreading joy throughout the region.

Have you received a random act of kindness this week?

LETTER: Where are our rights. council?

'Ratepayers no longer have the facility to formally ask questions'

Census helpers are on the way

Census Field Officers will visit homes that haven't already completed their Census

Census Field Officers will grab their yellow Census satchels and hit

Latest deals and offers

Why Depp and Heard are fighting again

Amber Heard is furious over Depp taking advantage of her generosity

Kim Kardashian West steals hotel bath robes

Even Kim Kardashian steals bath robes from hotels, don't feel bad

Johnny Depp 'deeply respects' Amber Heard

Celebrity

Amber Heard gives away $7 million settlement to charity

Die-hard fan's 34 magic Gympie Muster years

STICK AROUND FOR A BEER: Mal Williams has been at every Gympie Muster for 34 years.

Mal Williams has only missed one Muster in 35 years - the first one

John Williamson winding up for another Gympie Muster

John Williamson is bringing some new songs and artists to this year's Muster.

John Williamson is back and ready to put on his best show ever

The true cost of 60 Minutes debacle revealed

It's a bill that would make even a silk tied barrister blush

The "correction we had to have" in Gladstone's rentals

UPWARD MARCH: The rental vacancy rate in Gladstone has improved for the first time in more than a year, providing a confidence boost in the market.

Vacancy rates improve with signs that things are getting betterF

ISLAND FOR SALE: Cheap Fraser Coast island drops price again

Suna Island in the Great Sandy Strait will be auctioned by Ray White Hervey Bay on Saturday morning.

This is the cheapest island you will find for sale in Australia

How a family home can fit on a 250sq m block

This is what you can build on 250m2.

Here's the floor plan of a home built on 250sq m

$100m plan for Curtis Island 'world class' luxury resort

$100 million resort: Top views at Turtle Street at Curtis Island.

"At the moment we think it meets all the town planning approvals.”

Gladstone landlords in trouble with Bechtel job losses

"If a big project was announced tomorrow I wouldn't want to see it"

Noosa mayor on "red alert" over planning court decision

Mayor Tony Wellington hands down his first budget.

Mayor upset at lack of say about look and feel of Noosa