Lifestyle

$3000 drop! Guide to city's most expensive booze

Dan Murphy’s Gladstone customer experience manager Ryan Lobegeier is holding a $3000 bottle of Cognac.
Dan Murphy’s Gladstone customer experience manager Ryan Lobegeier is holding a $3000 bottle of Cognac.

FOR a city that offers a hefty pay packet for some, Gladstone's liquor outlets are serving up beverages to match.

From high-priced wines to exclusive hand-crafted spirits, the amount that some of these bottles are selling for is enough to make the head spin without taking a sip.

The crown of Gladstone most expensive beverage goes to one particular bottle of cognac stocked at Dan Murhpy's, which has a price tag of $3000.

The value of the Remy Martin Louis X111 Cognac has actually increased by $1000 since the Harvey Rd store opened in 2012.

Dan Murphy's merchandise manager, Campbell Stott, said stocking premium items was a way of keeping up with a trend of customers buying better quality.

"It acts as a drawcard and is our way of saying to customers that we are prepared to stock an ultra-premium range and source rare and exclusive products for that special occasion," he said.

Mr Stott said customers were increasingly prepared to pay extra in order to savour the unique, hand-crafted products.

Gecko Valley Winery owner, Tony McCray, agreed that there was a market for high quality wines in Gladstone, but perhaps not quite in the same league as the Chateau Margaux.

"I don't think there are too many people who would think it was good value to buy a $3000 bottle," he said.

"There is a market for ... bottles up to $50."

Much like going to a fancy restaurant, Mr McCray said people who bought expensive wine were paying for the experience rather than the cost of the product itself.

There's an awful lot of love that goes into it for the return they get.

 

"Wine, like all luxury products, is priced based on what the consumers will pay for it, rather than the cost of production," he said.

"For a cheap bottle of wine, it may cost $5 to make, it doesn't cost much more to produce the high-end wine."

He said the difference in price depended on the quality of grapes or whether oak barrels were used.

"For the $5 bottle, the grapes would cost 50c, but in the high-end it may cost $1.50."

But Mr McCray said the price difference didn't mean that people were being short changed.

"There's an awful lot of love that goes into it for the return they get," he said.

Remy Martin Louis XIII is Gladstone's top tipple

THE most expensive drop in Gladstone, the Remy Martin Louis XIII, is known as the King of Cognacs, according to Dan Murphy's merchandise manager Campbell Stott.

Each hand-crafted decanter contains a unique blend of the house of Remy Martin's rarest and oldest eaux-de-vie.

But what else makes this drink a cut above the rest?

Dan Murphy's Gladstone has a $3000 bottle of Cognac in stock.
Dan Murphy's Gladstone has a $3000 bottle of Cognac in stock. Brenda Strong

The answer could simply be in its name.

Cognac may sound fancy enough, but put rather plainly, the drink is just a type of brandy, which derives its special name from the region in France in which it is made.

The same can be said for champagne, which is a type of sparkling wine that comes from the Champagne region of France.

The owner of Gecko Valley Winery Tony McCray said expensive wines and beverages were, 'just like luxury cars, it's all about the marketing.'

Apart of that marketing is appealing to a trend of customers' moving away from mass produced product lines.

Mr Stott said Dan Murphy's was partnering with a growing number of boutique spirit producers to meet the demand for unique products.

One of those includes Mr Black, a cold drop coffee liqueur, started in 2013 by a 'couple of mates in a back shed' on the NSW central coast.

Topics:  alcohol dan murphys gladstone



How to survive a bushfire in your car

IT SOUNDS like a nightmare, but it can happen.

Eight reasons to join the RFS

SPREAD across 93% of Queensland, the Rural Fire Service has about 36,000 volunteers. And you could be one of them.

What if my insurer gives me grief?

CLAIMING your insurance cover after a natural disaster can go one of two ways. It can be a breeze, or like pulling teeth.

High chance of rain this weekend

Brothers Charity Cricket event. Photo Christopher Chan/The Observer

Rain could be good for fishing

BREAKING: Fire crews rush to Glen Eden fire

Fire crews are working to control a blaze at Glen Eden.

Fire crews work to control a grass fire at Glen Eden.

OPENING SOON: Burgers and beers at Gladstone's latest restaurant

GETTING THE URGE: Gladstone store and operational managers Chase Williams and Justin Charell gearing up ahead of opening.

Gourmet burger restaurant to open at Stocklands

Local Partners

Amy Schumer thanks Barbie trolls for hateful comments

Amy Schumer is in the lead role for the new Barbie movie

Shannen Doherty's husband is suing for destroyed sex life

Shannen Doherty's husband is suing her former manager

Azealia Banks' battery case against Russell Crowe dropped

Russell Crowe will not be charged with battery

Mel Gibson named Best Director at AACTA Awards

Mel Gibson poses in the media room after winning the AACTA Award for Best Direction for Hacksaw Ridge.

HIS wartime drama Hacksaw Ridge sweeps 6th annual awards in Sydney.

Mark Hamill unaware his co-stars were romantically involved

Hamill too "self-involved" at the time to notice, he said

ABC's Fresh Blood graduates are a Skit Box full of laughs

Sarah Bishop, Greta Lee Jackson and Adele Vuko in a scene from the TV series Wham Bam Thank You Ma'am.

ALL-female comedy trio hitting the mark with new sketch show.

Ipswich City Properties asset portfolio retains its value

Ipswich City Council Administration Building, South Street, Ipswich. Photo: Claudia Baxter / The Queensland Times

New website launched by Ipswich City Council

High profile premier invests in Gladstone industrial facility

Former Queensland premier Campbell Newman heads a group that bought the UGL warehouses in Paget for $10 million.

FORMER PREMIER heads group that's backing Gladstone to bounce back.

INSIDE STORY: The highlights of your $150 million CBD

GRAND PLAN: The highlights of the Ipswich CBD redevelopment and where they will be located.

Work on city heart's radical transformation to begin next year

VOTE IN OUR POLL: Sand mine opponents face serious dilemma

Public meeting for the proposed sand mine at Maroochydore last week.

Coast MP calls on Minister to stop KRA proposal with stroke of a pen

Developer's grand new multi-million dollar estate

NEW ESTATE: This is the only plan revealed by the property developer's new Billabongs Estate in Agnes Water.

DEVELOPER given the go ahead for a massive estate with 149 homes.

Ready to SELL your property?

Post Your Ad Here!