Advertise With Us


APN Australian Regional Media (ARM) connects with over 1 million people across our newspaper and digital network, every week^.

In fact, in a changing media landscape, our total audience has maintained over the last 5 years.  This highlights the important role of our newspapers and websites for the communities that they serve.



The Observer has remained an integral part of the Gladstone community for more than 140 years, providing locally-driven information and entertainment that successfully caters to the diverse interest of locals and tourists alike. As the city's sole daily newspaper, The Observer adheres to its "local news comes first" adage, combining a vibrant mix of news, events, opinions, lifestyle and travel features that reflect the local community.

  • an average Monday to Saturday issue of The Observer is read by 38% of Gladstone residents*
  • The Observer is the #1 medium for reaching Gladstone's affluent population, compared to free-to-air television programs, radio stations and metropolitan/national newspapers*


Published: Daily, Mon - Sat

Cover Price: $1.10 Mon - Fri | $1.50 Sat

Circulation:    6,332 (M-F)     9,091 (Sat) 2
Readership: 19,000 (M-F)   23,000 (Sat) 1



The Observer’s website has a new look, new features, and more ways to connect with your community in one convenient location. With a distinct emphasis on local, relevant news and information as well as a design that encourages the local community to contribute, the new websites are very much like online town centres.

Advertisers will benefit from the new design too, as you will have the opportunity to integrate your brands across key content and verticals, engaging pre-roll video ads and high impact advertising solutions, in addition to display media.

UBs: 57,285    
PIs:   625,954              
Ave User Session: 03:18 **


For rates, specifications and more information, contact us today!


^Source: Unduplicated audience calculated using method developed by Nielsen. The calculation method is based on level of duplication across all sites combined and is not site specific - digital and print audiences are based on: Digital data source: Nielsen SiteCensus average weekly UBs from October 2011 to September 2012. Print readership source: Morgan June 2012; Net readership of all surveyed titles; APN total distribution area
1 Morgan March 2012; dailies – Mon-Fri average, Saturday; APN total distribution area
2 ABC April to June 2012; Mon-Fri average; Saturday
* M-Sat av. readership; Gladstone primary distribution area
** Neilsen Site Census October 2012